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The Philippine Philharmonic Orchestra provided soothing music while Broadway and West End veterans Robert Seña and Isay Alvarez-Seña capped the night’s entertainment with musical theater hits.By Josser Quilendrino, Creative Director of EXCITE Inc.Lead author on the study Amanda Salis said she expected the results to be the same in humans, based on existing research.'Our study suggests that if you're trying to lose weight, then taking a break from dieting could give you better bang for your buck in terms of the amount of weight you lose relative to the effort you put in,' she told Coach.
Crowd-sourcing, crowd-sharing and user-generated contents remain to be the de rigueur for consumer engagement but this year, collaboration will be taken a notch higher.The widespread adoption of technology has paved the way for numerous creative and innovative solutions and accelerated ways to crack ideas, monitor and track effectiveness, and analyze results.These changes present great challenges to activation agencies and professionals.With immense data, knowledge and stratification of their target audience, buyers and consumers, coupled with an ever-decreasing advertising and activation budget, brands and institutions will find it more acceptable to form alliances and create collaborative or complementary campaigns to target specific market groups.
The success of campaigns like “Wear Happiness” by Coca-Cola and Bench and SMART’s multi-awarded “TXTbook” in partnership with the Department of Education highlights the value of finding like-minded brands and institutions to champion your cause.Every experience must be built toward encouraging trust.